Microtrends Squared

Rp 1
ISBN
9781501191824
Book Publisher
Customer Review

Description

Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.

Mark Penn has boldly argued that the future is not shaped by society’s broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party.

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